01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed kisah.in the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion & Apparel (Men's Ethnic Wear) stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
3 Critical
3 Important
2 Opportunities
What We Analyzed
- UX & Conversion Design8 findings
- Performance & Speedvs 3 competitors
- Technology & App StackPlatform + 12 apps
- Industry BenchmarksFashion & Apparel (Men's Ethnic Wear)
Pages Analyzed
- Homepage0 findings
- Collection Pages1 findings
- Product Pages (PDP)5 findings
- Cart & Checkout2 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Fashion & Apparel (Men's Ethnic Wear) stores
Add a clear percentage-off tag to collection cards so shoppers instantly see how big the saving is and tap more products
Kisah — Mobile
Vastramay — Mobile
Observations
- Collection cards show only a crossed-out original price next to the sale price, with no tag saying how much is saved.
- The homepage bestseller tiles already carry a percentage-off label, so the same offer is celebrated on one page and silent on the next.
- Cards carry a Best Seller tag, size chips and a rating, so the saving is the only value signal left unstated.
Recommendations
- Show a small percentage-off tag on every discounted card, matching the homepage tile style.
- Place the tag beside the price so it is seen together with the sale price.
- Vastramay shows a percentage-off tag (for example 46% OFF) right beside the sale price on every discounted collection card.
Add the star rating and review count right under the product title so shoppers see buyer proof before they choose a size
Kisah — Mobile
Proposed Implementation — Kisah Mobile PDP
Observations
- Between the product title and the size choices there is no star rating or review count.
- On products that do have reviews, the rating only appears much lower on the page, in the reviews section, even though the collection card already shows the rating.
- Shoppers who tapped a rated card therefore lose the proof that made them tap, exactly when they decide on a purchase.
Recommendations
- Show the star rating and review count directly under the title and make it jump to the reviews section when tapped.
- Hide the line on products that have no reviews yet, instead of showing an empty state.
- None of the four benchmarked brands puts the rating under the title yet; Tasva only shows a small rating chip on the product photo, so this is a chance to stand out.
Show how much shoppers save and the percentage off next to the sale price so the deal feels bigger at the moment of choice
Kisah — Mobile
Sojanya — Mobile
Observations
- The product page shows a crossed-out original price and the sale price, but no line saying how much is saved or the percentage off.
- Shoppers have to do the subtraction themselves, even though the homepage tiles already spell out the percentage.
- The discount is the main reason to buy now on festive and wedding purchases, yet it is the quietest element in the price block.
Recommendations
- Add a bold percentage-off and rupees-saved tag beside the sale price.
- Use the same wording and colour as the homepage tiles so the offer feels consistent.
- Sojanya shows a Save percentage line directly under the sale price on its product pages; it states the percentage only, not the rupee amount saved.
Add a free delivery message beside the Add to Bag button so shoppers know there is no shipping fee before they commit
Kisah — Mobile
Tasva — Mobile
Observations
- Near the Add to Bag button there is a pincode check, support chat link and return icons, but no mention of free delivery.
- The cart does tell shoppers that delivery is free, so the good news arrives only after they have already added the item.
- Shoppers who are unsure about shipping cost may leave before reaching the cart.
Recommendations
- Add a short free delivery line directly under the Add to Bag button.
- Combine it with the pincode result so shoppers see the delivery date and the free shipping message together.
- Tasva lists Free shipping in a short trust row directly under its Add to Bag button, before the shopper commits.
Add a Buy Now button beside Add to Bag so ready-to-buy shoppers can skip the cart and reach payment faster
Kisah — Mobile
Sojanya — Mobile
Observations
- The only purchase action on the product page is Add to Bag, which opens the cart first.
- Shoppers who already know their size and want the item must go through the cart before payment.
- Checkout is handled by a payment overlay that already supports quick sign-in, so a direct route would fit naturally.
Recommendations
- Add a secondary Buy Now button that sends shoppers straight to the payment step.
- Keep Add to Bag as the main button so browsing shoppers can still build a bigger order.
- Sojanya places a black Buy It Now button side by side with Add to Cart on its product pages.
Bring the price and size choices onto the first product screen so shoppers see what it costs and what fits without scrolling
Kisah — Mobile
Manyavar — Mobile
Observations
- The first screen on a phone is almost entirely the model photo, with only the product title peeking in at the bottom.
- The floating Add To Cart bar covers the area where the price would show, so shoppers can tap it before seeing the price or choosing a size.
- Size choices, the fit finder and the delivery check all sit below the fold.
Recommendations
- Shorten the first photo so the title, price and size chips appear on the first screen.
- Keep the floating Add To Cart bar, but show the price and the chosen size inside it.
- Manyavar keeps the title, price and the start of the size chips on the first phone screen, with a floating Add to Cart and Buy Now bar below.
Add complete-the-look suggestions to the cart so shoppers pair a jacket, stole or footwear with their outfit and spend more
Kisah — Mobile
Proposed Implementation — Kisah Mobile Cart
Observations
- With an item added, the cart drawer shows only that item, delivery reassurance and the total; no other product is suggested.
- The same is true on the full cart page, so shoppers never see a matching jacket, stole or footwear before checkout.
- Ethnic outfits are bought as a full look for a function, so the cart is the natural place for a quick add.
Recommendations
- Add a Complete the look strip between the item and the totals, with quick add buttons for matching pieces.
- Suggest items that match the occasion and size already chosen.
- Manyavar's cart drawer already suggests matching pieces under 'Perfectly paired with your pick' with quick-add buttons.
Add a total savings line to the cart summary so shoppers see the full amount they are saving and feel good about checking out
Kisah — Mobile
Proposed Implementation — Kisah Mobile Cart
Observations
- The cart summary lists only the extra prepaid saving; the larger saving from original price to sale price is not added up anywhere.
- Each item shows a crossed-out price, but there is no single line telling shoppers what they save overall.
- A bigger visible saving at the last step helps shoppers feel the deal is worth completing.
Recommendations
- Add a You save line to the summary that combines the sale discount and the prepaid saving.
- Show it in green just above the final payable amount.
- None of the four benchmarked brands shows a single total savings line in the cart yet; Sojanya only shows the automatic sale discount as a deduction line.
04
App Ecosystem
What's installed vs what's missing from best-in-class Fashion & Apparel (Men's Ethnic Wear) stores
Present (12)
Judge.me
Reviews & Social Proof
Installed with star ratings on collection cards and a review section on the PDP, but many products have no reviews yet and the rating is not shown near the product title
GoKwik (Checkout + Kwikpass)
Checkout & Login
Checkout overlay with mobile-number login, coupons and COD; trust badges shown inside the overlay
Searchanise
Search & Merchandising
Search overlay with popular suggestions and trending products
Wishlist Hero
Wishlist
Heart icon on cards, PDP and header
Quinn
Shoppable Video / UGC
Customer stories and #SpottedInKisah social proof sections
Elevate
A/B Testing
Homepage served through experiment parameters on an experiment theme variant
Impulse (Helium)
Conversion Optimisation
Agentic CRO scripts load on the homepage
Mida
Fraud & Order Protection
Bucks
Currency Converter
Clickpost
Shipping & Tracking
Microsoft Clarity
Session Analytics
ShareThis
Social Sharing
Adds extra third-party scripts to every page load
Missing (4)
Cart cross-sell / Complete-the-look app (Rebuy / Wiser style) Critical
Cross-sell & Upsell
💰 Lifts order value on single-set carts
Cross-sell in cart is used by 7/10 benchmarked fashion stores
Loyalty / rewards programme Recommended
Retention & Loyalty
🔄 Brings wedding-season buyers back for the next occasion
Loyalty or rewards is used by 4/10 benchmarked fashion stores
Post-purchase review request flow (photo reviews) Recommended
Reviews & Social Proof
📈 Fills empty product pages with proof from real buyers
Customer reviews on PDP appear on 7/10 benchmarked fashion stores
EMI / pay-in-parts widget on the product page Optional
Financing & BNPL
📈 Eases high-ticket sherwani and wedding purchases
BNPL or EMI on PDP appears on 5/10 benchmarked fashion stores
App Stack Assessment
Kisah has its core apps in place. Judge.me is installed but thinly populated, and there is no cart cross-sell layer even though the cart drawer has ample empty space for one.
Confidential — Prepared for Kisah by Growisto | November 2026